Your business’s website is at the heart of all digital marketing efforts. It’s where businesses build or destroy their reputation. You can escape the embarrassment caused by a poor user experience by planning well.
By planning well and putting effort into your website design, you can ensure you increase traffic to your website and even generate more leads! A poor user experience and an ugly design might increase the bounce rate – that means visitors to your site will leave quickly and won’t stick around to find out more!
Here are six of the most frequent website issues and how you can prevent them.
1. Not Being Mobile Friendly
Having a mobile-friendly site these days is crucial. If your site isn’t mobile optimised, then you’re one step behind everyone else. More than half of today’s websites are viewed on mobile devices. Therefore, if you don’t make your website mobile-friendly, you could miss out on more than half of your potential customers!
Many people will simply exit websites which aren’t mobile-friendly as they cannot browse them properly on their phones. To avoid this, ensure your website utilises a responsive design, is easily accessible and runs smoothly on as many devices as possible.
Test your website on various types of device systems, such as Apple and Android, as that will show how it operates on different platforms and highlight any significant issues.
2. Lacking Quality Images
The first images that appear on your website determine your initial impression on a viewer. That’s why you should never settle for any mediocre photographs.
Don’t think “how much does it cost to get high-quality pictures?’, but rather, “how much will it cost me if I don’t have high-quality pictures?” Not having quality images on your site will make it look very boring and some customers may even leave your website as a result. You want to give your website visitors the impression that you care about their online experience.
Therefore, it’s imperative for your business to hire a photographer who will take high-quality shots of your products or services.
3. Slow Website
Site speed is essential to the overall user experience. 47% of consumers expect their website to load in just under 2 seconds. It’s almost better to have no website than having a sluggish website that encourages users to not return!
It’s important to keep in mind that 79% of shoppers are unlikely to revisit or return to a site to make a purchase due to its slowness. To resolve such an issue, you can utilise an online tool like GTmetrix or Google Analytics which both provide insights and advice on how to make your site run more swiftly.
4. Not Having Enough Content
Your website should contain fresh and valuable content that can answer real-life questions.
By providing a customer with advice on something that your business provides, you demonstrate to that customer that you know the market your product or service falls into. By producing free content, you can earn trust with customers. You should offer your website visitors solutions to their problems – that way, they know you’re knowledgeable about the topic!
A great way to do this is by having a blog featuring articles covering a wide range of topics that fall under the service your business provides. Producing relevant content regularly helps to inform a website visitor that you’re an active business, open to discussing their problems with them and even offering them solutions.
Blogs even improve the general SEO ranking of your website – if someone has a problem related to what your service offers, a blog can help that person find a solution!
5. Inconsistent or Confusing Navigation
By having intuitive and consistent navigation, your website will provide a much simpler and cleaner user experience for your visitors. If your webpages are difficult to locate and are unorganized, visitors may be more likely to just leave without even seeing your services!
Simplify your navigation by arranging your content into categories, make sure it is consistent on every page and easy to find. Everything from the top menu to the dropdown options and page layout should be logically placed in order to lead visitors to the right page!
6. Weak or No Call to Action
Sites without calls to action are like roads without traffic signs. CTA buttons have been strategically placed to take customers to specific landing pages where they can perform desired acts, such as filling in a contact form.
It is virtually impossible to generate a lead or sale without a proper CTA button on a business’s website. CTAs plays a major role in completing website communication messages and converting visitors into leads. Without those buttons, your prospects won’t be able to continue with the services and resources you provide. Meaning, you won’t get all those important business conversions as they happen.
You should review and clarify your CTAs to make sure that they are easy to read and locate on your website.
When making a website, you should always keep the user’s experience in mind. A clean, enjoyable experience makes a visitor much more likely to convert into a lead and, potentially, a customer! Ensuring your page layout is clear and simple, as well as making the most of high-quality images, can make a huge difference.
Your business’s website is always at the heart of any digital marketing effort – that’s why it’s so important to pay attention to all these little details.
If you are still unclear about your website’s appearance and content, our web experts at Floodmaker are always happy to help!
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