In this digital era that we live in, social media is a constant. When we buy a new item of clothing, when we visit a restaurant, we’re always encouraged to post and share our experience as a way to generate interest in the company.
Receiving this kind of engagement on social media hugely benefits businesses, creating positive brand impressions and driving sales. This tactic could make a big difference to your company’s growth, especially if you are new and not yet established.
Floodmaker offers guides for navigating promotion on all the key social media platforms and creating different kinds of content. However, when it comes to inbound marketing, there are some rules and tips which apply to all platforms and types of content.
Here are four essential tips for creating a social media presence to show your company in the best light and attract potential customers.
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Plan Ahead for Posts
With social media, you’ll be making posts not just to promote your business, but to announce changes and promote connected events. While there’s a debate as to how often you should be publishing posts – especially as it depends on the site you’ll be posting on – a general rule of thumb would be one post per day as a minimum, but two per day as a maximum.
When you make a post, under no circumstances should you cobble together whatever you can minutes before posting it. Rushing things creates low-quality content, providing the overall impression that you’re highly disorganised. This is the last thing you want potential customers to believe about you!
It’s key to plan your posts ahead of time so you know exactly what you’ll be posting about. To do this, you should use a social media content calendar to know not just when you’ll be posting, but the content of your posts. This’ll give you time to plan ahead and check over what you’ve created before making it public.
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Don’t Promote Yourself Too Much
While you certainly want to promote yourself, it’s best not to do it in every post you create. If you do find yourself doing this, it can come across to potential customers as egotistical and hollow.
When making posts, you should follow the one-in-seven rule – out of every seven posts that you make, only one of them should be directly about your business itself. The other six will be content-based, such as sharing articles or asking a question for your followers to answer, among other things.
Remember – when you create content for a post, you’re doing it for your customers. They should always come first, so make sure you have a clear idea on who your audience is and what they like.
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Resolve Issues ASAP
No matter what platform you use, you’ll ideally be spending most of your time on it interacting with followers. Unfortunately, not all feedback you’ll be responding to will be positive. What’s more, some people have a more aggressive approach to expressing that they’re not satisfied with a product or service.
There’s always a chance that a problem one customer has had is being experienced by many more, so you should monitor all of your social media channels consistently and check before responding to a complaint.
It’s important to see what your followers are saying, and not just on your own posts. You could be trending for all the wrong reasons!
The solution to a complaint is simple: reply to the person who is dissatisfied to apologise and resolve their issue. By making this public, you’re admitting to the error you’ve created and proving that you’re responsible.
However, you don’t need to go into all the details with the customer publicly. Instead, offer to communicate with them further via direct messaging to allow them privacy as you resolve the issue.
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Provide Value for Your Audience
To gain, let alone maintain followers, you need to make sure the content that you post on your social media has value to them. In other words, make sure there’s something useful to take away from your posts.
What you provide them with could be anything. It could be a piece of information that informs followers of something that they might not have known before, entertains them or presents them with an offer to inspire them to use your service.
The content you post is what will bring attention to your business, making visitors choose to follow you and share your content, and eventually become customers. The more followers and customers you gain, the more you’ll know that your marketing campaign with social media is working successfully.
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If you’d like to know more about using social media to generate interest in your business, contact us today at Floodmaker.