Before pinpointing the customer demographics of your business, it’s important to know what a demographic truly is. Everybody who is selling some sort of service or product typically has some sort of demographic to which their service appeals.
A demographic in marketing terms can also be called the target audience. It is the statistical population that uses a product or service based on age, gender and race. This can also include earnings to figure out a reasonable price.
Find out your demographic by either creating a small optional survey or requiring users to make an account using their birthdate and gender. Collecting this data allows you to look at your users as a whole and figure out which gender or age is dominant amongst your customers.
Now, why are demographical statistics important for your product or business?
For Your Product
The success of your business depends on appealing to your chosen customer demographics. You need to know that your product appeals to your target audience or you may not make any sales.
Your current customer demographic can shape future products. If you end up having a lot of young customers, consider creating some sort of new product catered to that demographic.
You don’t have to stick to one target audience but it can be easier to get right, especially for a new business.
A key way in which understanding demographics can come in useful is deciding pricing. If you have mostly teenage users then they may not have as much money to spend. In this case, lowering the price of the product will lead to more sales.
The most valuable quality in the online marketing landscape is adaptability. Adapting to the times can keep you in tune with your demographic and which types of products are doing well. For example, there are over seventy five energy drink products on the market, aimed at teenagers as their key customer demographic.
For Your Marketing Strategy
You must adapt your marketing strategy to your demographics. This ensures you reach your target audience and draw in more customers to your product.
Choose your social media profiles well. For example, if you have a young demographic then a platform like Facebook wouldn’t be the best bet. With platforms like Tiktok and Twitter making a surge in popularity with young people, Facebook is considered dated and you won’t find many potential customers.
This means finding the right place to put the word out about your product so that you reach the most people. Think of it like starting a fast food restaurant; you wouldn’t build one in the middle of nowhere, ideally it would be built in a very populated area.
If you have a young demographic then using “memes” and referencing popular culture could attract more positive attention than a more traditional marketing strategy. However, an older demographic may be more attracted to a professional and straightforward marketing strategy using platforms such as LinkedIn.
The content you produce must be appealing to your target audience and make them want to indulge in not only your content but in the product itself…
For Your Customer Interaction
Obviously your tone and how you interact with customers is affected by demographics. Taking a professional manner will be great for older demographics but interacting in a more casual way would be perfect for younger generations.
A great example of this is the Dying Light Twitter (a videogame created with young people in mind for demographics). They interact and reply to people informally or with sarcasm, which draws positive attention, showing that they can have some fun alongside running a business.
Your customer demographics should also affect the tone of content on your website and what kind of vocabulary you use. Snappier casual sentences can appeal to a different market compared to professionally crafted sentences. Adaptation is key to attracting customers.
Hopefully, you now understand why appealing to your customer demographics is so important. Your customers are always the most important aspect in running a business – if they aren’t happy then you aren’t happy. Always make sure to appeal to your audience.
For more help with online marketing, feel free to contact us here at Floodmaker, where we are always here to help.