Blogging is a powerful component to any marketing strategy. It can boost your brand awareness and effectively provide relevant and useful information to your target audience.
It’s also becoming an increasingly important way for businesses to sustain a strong brand presence online and engage with prospects and customers.
Blogging is the act of writing and publishing information online on a website. It tends to be informal in tone and allows users to actively engage with the author and other readers.
For small businesses, blogging is a low-cost way to direct traffic to your website, enhance inbound marketing activity, and attract more potential customers.
Additionally, around 77% of people regularly read blogs online – that’s a huge potential market! Knowing why blogs are so important to these prospects and to your business is a good place to start.
So, here are four reasons why blogging can benefit your business!
1. Blogs greatly boost search engine optimization
Having a frequently updated blog helps to boost your Search Engine Optimisation (SEO). That means if you’re regularly updating your blog, you’re more likely to appear near the top of the list! All major search engines, like Google and Bing, love fresh and relevant content.
When you are creating new content weekly or daily, you are providing these search engines with new content to index. Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.
The higher your ranking, the more likely your website is to be seen by prospects. This will drive your website traffic up, increasing your chances of converting these prospects into customers!
2. It helps you create opportunities for sharing on social media
Brand awareness is an extremely important element in marketing. Blogs allow you to show your followers more personal aspects of your business. Every time you create a new article, you are creating content that people can share on social media! This allows your business to reach new audiences who may not yet know you or your business.
Blogging also enhances your social influence through your blog content and attracts new visitors to your website through social channels. It can be the best way to get journalists’ attention, especially if you want to include a section dedicated to industry news and press releases.
3. They help build trust and strengthen relations with your customers
People have confidence in written words and blogging can help increase trust in your organization or business.
If you make sure to provide useful and accurate content, encourage discussion and knowledge sharing, you will find that your brand confidence increases!
In today’s marketing and digital environment, the importance of corporate blogs cannot be underestimated.
Even if other innovative tools emerge to support your visibility and improve the quality of service, they have not diminished the value a blog can do for your brand.
No matter what your needs are, blog posts are a great way to generate website traffic, grow your audience, and attract new prospects.
4. It creates opportunities for lead generation and conversion
Once traffic has been drawn to your site, a good blog will keep your customers interested in interacting with you.
By providing blog content that answers customer questions, solves customer problems and provides real solutions, it will convert prospects into qualified leads!
Companies that have successful blogs generate 67% more leads on a monthly basis.
When leads keep coming back to read your latest blog post, you are connecting with these leads and nurturing them throughout the customer’s journey.
This helps you gain trust and build your brand.
When the time comes for potential customers to make purchasing decisions, your brand will be the most important to them. That’s when the conversion happens.
The bottom line
An effective blog is an important part of your overall digital marketing strategy.
It can drive traffic to your website, generate new leads for your business, help you cultivate these leads, and further enhance your knowledge of your customer base.
If you don’t have the time, resources, or expertise to write blog content, you can outsource your posts to Floodmaker, which can create unique, relevant, and engaging content for your blog site.