How To Use Facebook To Promote Your Business

With at least 2.89 billion users as of 2021, Facebook is easily one of the busiest social media networks today. Day-in and day-out, its users share posts to one another, with the website – as with any other social media site – is used as their primary source for discovering news articles and adverts for products they wish to buy.

Facebook is more than just a virtual hangout for users to interact with friends and family they’ve not seen in some time. With the features the website has available, it is perfectly viable to help you promote your business, especially if it is in its infancy. There are approximately 60 million business pages on Facebook, and all of them can become your potential customers. Here is a list of 5 tips that can guide you with setting up a Facebook business page:

1) Your Story

This is not referring to Facebook’s story feature, by the way. What we mean is your own story, as in how did you get to where you are today.

How did your business start? Why did you decide to set it up in the first place? What is your goal? By informing users of who you are and why you do what you do, it’ll provide them with an understanding of your actions and can generate sympathy out of them, prompting them to buy your product or join your online service (e.g., a bank). You can use this opportunity to explain why your business stands out compared to others, especially if what you do is similar and you do things differently, while also advertising your products and services.

2) Provide Information

When you create your business page, you’ll have a lot of choices with customising it to your liking. Other than the aforementioned backstory on how and why you created your company, there are other details in relation to it that you should provide for users to see. Outside of Facebook, you’ll be contacted via email and/or phone, so mention these for users to take note of and use for future use.

If you have your own website – which you absolutely should if have your own business – leave a link for users to click on and visit it to learn more about what you do. If your business is a place that can be visited, specify the hours you open and close, as well as the products and services you have to offer. Most importantly, if you trade under a different name, you must state this as well.

3) Mention Events

Want to bring back customers or gain new ones? Create anticipation by mentioning upcoming events that your business might be doing or are involved in. Are you hosting a webinar three weeks away or going to be a guest speaker at a public event in two? Advertise these on your page so users will know of them.

Another thing you can do are contests. Obviously, this will allow users to win prizes and maybe even discounts, but it’s important that these are done with self-restraint. Aim to do them every month at the very least as a way to reward faithful customers.

4) Content

The very heart and soul of a social media business page, you wouldn’t be going anywhere if you didn’t provide content for your followers to view. If you’re going to post content, this prompts a simple question: what will the content be?

Content on social media posts can be very broad, so the best thing you can do is to post a variety of different pieces of content that will appeal to different people. Here are just a few examples of the type of content you should be posting:

Photos – An obvious one, but if you’re going to be selling a product, then users will want to know what it looks like to begin with.
Videos – As with photos, users will want to see what the product or service looks like, so why not see it in action? Videos are a great way to showcase something by demonstrating a product’s function, effectively serving as a tutorial in case users don’t know how to use it.
GIFs – Smaller in size than a video file and with a shorter duration, GIFs are a very popular format to present with. You can be more precise than a video to display a product or service, but there’s nothing wrong with using both.

Blogs and articles – Both of these will do you wonders, whether you post them on Facebook or just link to them from another website. You could even link to reviews customers have written of your product or service to show how well-received it is.

There are various types of subjects you could be using for the content you could post, including a behind the scenes look into how your business works, complete with interviews of your employees. This shows how dedicated you are to your work and strive for good quality.

5) Post Regularly

You’ll be wanting to be active online to show that you are still doing business, so the best thing to do is to regularly make posts. A minimum number of posts in a day should be one, but at most could be two. Quantity may be important, but quality has the bigger priority, so ensure that your posts are up to standard, and not just in the video or photo department; good spelling and grammar is essential and shows professionalism, so poor spelling and grammar will undoubtedly affect your credibility.

In Conclusion

A Facebook business page is a sure-fire way to promote your business. With a variety of high-quality content that is posted on a daily basis, along with the advertising of events you’ve created or are going to be involved in, users will be finding you and becoming customers in no time. Also be sure to engage with them in the comments section; if anything, you can use the comments section for customer service if a user has a complaint.

These tips were just a handful of advice that can help you to use Facebook to promote your business. If these were not enough, or you just want to know more, contact Floodmaker today.