There’s no doubt that social media has become a crucial tool in any online marketing strategy – it can help your business expand and stay relevant in today’s online world.
According to a Buffer study, 89% of marketers believe that social media is key to their overall social media strategy. A good social media strategy can help your outreach. That means if you’re not using social media as part of your business strategy, you could be missing out on a lot of potential revenue!
However, it can be difficult to determine which social media platform is the right one for your business.
That’s why we’ve devised a few vital steps to help you find the right audience and get the exposure your business deserves.
1. Define your goals
While social media has many benefits for businesses, it’s important to have clearly defined goals before moving forward.
These objectives will not only help you target the right audience but also the right social media platform and the type of content you create.
One of the goals that you focus on could be reaching out to new audiences and demographics. You could utilise social media to learn about the needs, wants and habits of these audiences. Finding ways to engage with a new audience through social media could increase your revenue stream.
By establishing a goal such as this, you can plan out each step for a social media strategy.
2. Broaden your choices
There are many social media platforms out there, but you need to know which one works for your business and will resonate with your potential customers.
That’s why you should target as many of the major social media platforms as possible such as Twitter, Instagram, and Facebook just to mention a few.
Widening your choices to all the major social platforms will help you focus your marketing efforts, and you can spend your time more efficiently in creating content that targets users of those platforms.
3. Take a look at your competitors’ social media
Checking out which platforms your competitors use can really help you in deciding if you want to use the same platform or not.
In addition, it can help you find out how they produce content for those social media platforms and how they reach your target audience.
Consider the kind of content they produce for their prospects and ask yourself, which content gets the most engagement?
Floodmaker can perform social media audits on your competitor’s social channels and can tell you how to best direct your social media strategy.
This can be beneficial as it allows you to check their metrics and see which content, they are successful with.
4. Promote your social media channels
To get people to interact with your social media channels, you need to find ways to promote them.
Prospects won’t just stumble across your social media profiles; you need to signpost them!
By adding buttons for your social media accounts, your website can lead people to go and follow them.
As well as this, you can hit up your email list and let them know about your social media accounts.
This will help your current audience engage with your brand.
You could even run ads on your social media posts to attract new visitors.
There you have it! These few steps should help you utilise social media to your advantage and will help you understand what is required for a successful social media marketing strategy.
If you want to improve or create a social media strategy, we at Floodmaker can help you reach your goal.