Social media is now more than ever an essential aspect of marketing, and a great way to reach multiple audiences across many different platforms. Consumers…
Tag: content marketing strategy
Advertising
How to Promote Your Business Using Twitch
Twitch is a rapidly growing global streaming service owned by Amazon. The majority of people who view Twitch content are young, with 41% of its…
Content Production
How to Use Inbound Links to Improve Your Marketing Strategy
What are Inbound Links? Simply put, an inbound link is a link coming from another site to your own website. Usually, links will be placed…
Inbound Marketing
Marketing Funnel VS Flywheel: Which Is Better?
The growing success of inbound marketing has changed the way marketing, sales and customer service teams interact with customers. According to Invesp, a properly executed inbound marketing strategy is ten times…
Content Production
What is Inbound Marketing and How Can It Benefit Your Business?
Whether you’re a large or small company, whatever you specialise in, there’s one thing that all businesses need: customers. There’s no point in setting up a business without having an idea…
Content Production
What You Need to Know About the Different Types of Copywriting
Copywriting is writing that motivates readers to take action, such as signing up for newsletters, free trials, or purchasing from a brand. Copywriting can take many forms, including…
Advertising
Inbound Vs Outbound Marketing: Which is Better?
Being tasked with formulating a marketing strategy for your company can seem daunting at first, but after analysing the pros and cons to two different methods with a focus…
Content Production
The 6 Best Hosted & Self-Hosted Blogging Platforms For Business
When curating a plan of action for your business’ success, you’ll find that blogging plays a key part in most companies' content marketing strategy. Why? Because it works! Blogging is a great way…
Content Production
How to Create a Successful Video Content Strategy
Strategy is a huge part of marketing. Planning helps you understand your timeline, budget and so much more. And, it’s no different with video content. …
Content Production
Is Instagram Beneficial for Your Small Business?
The Covid-19 pandemic has inherently changed the way that people shop. As most of us remained inside, we’ve turned online for the majority of our…