Twitch is a rapidly growing global streaming service owned by Amazon. The majority of people who view Twitch content are young, with 41% of its users in the 16–24-year-old bracket. This makes it a perfect platform for marketing products aimed towards a young audience, such as an upcoming gaming company or energy drink company.
Twitch is primarily used for live streaming gaming content, but it can also be used for tutorials, workouts, vlogs, development diaries, or simply just to chat.
Many businesses work with influencers, giving them the opportunity to promote their business due to the large viewer base that these streamers have. This leads to an increase in sales from gaining more attention and views.
You can also advertise by streaming yourself, whether that is just product demonstration, or maybe some sort of Q&A.
When considering if Twitch should be part of your marketing strategy, identify your direct competitors and take a look at their marketing methods. Twitch could be a good place to invest your marketing budget in order to reach the customers you and your competition are targeting.
Here are a few types of promotion you can invest in to enhance your sales:
You can promote your product or services using an influencer’s viewership. Whether you pay or offer a deal to the influencer, you’ll get promotion for your product and they will get a great return.
Some businesses promote by showing an actual product on screen, while others get influencers to play their game or use their service to showcase it. Having a product displayed on screen is more like subliminal promotion as it can subtly influence you, perhaps more effectively if you unknowingly notice it.
Influencers will be willing to promote your business for the right fee. Some influencers will do a background check on your business before promoting to make sure you are honest. Some may outright reject your offer but feel free to ask them for the reason why they rejected as it can help you improve.
Think about your target audience, and how many projected sales you could get by promoting through a certain influencer before throwing your money around willy-nilly.
Everyone hates ads, especially unskippable ads. But this is mainly because they see the same ads over and over again which become dull. An ad that is designed to pull your attention towards it can be far more effective at achieving its objective than the cookie cutter adverts that play over and over.
Try adding some mystery to your adverts, by including features such as:
- Hidden codes
- Binary puzzles
- Imgur links
This adds more interaction with your product as people love figuring out puzzles on the internet, just look at ARG’s (Alternate Reality Games) around the internet. The hidden messages in promotional material for the upcoming movie The Batman is another good example.
You can place paid ads on Twitch either on the channel itself, or on the sidebar. It’s the easiest and simplest way to promote without much interaction – just make sure it is attention-grabbing or people will overlook it. Tactics like including hidden codes, Imgur links and memes are all great ways to reach a young audience.
There’s also the possibility of creating challenges for influencers. This gives influencers and aspiring influencers the chance to jump on a current trend, whilst promoting yourself across the platform. There must always be some sort of reward for completion like a leaderboard.
Challenges can be great to get people engaged with your own business and even create a sphere of influence for yourself with other businesses seeking advice. If you make a challenge which gathers a lot of big influencers then you will have a huge amount of viewership leading to greater sales.
Competitions can come in many different forms. A competition can technically come under a challenge, but is different in that there will be one winner only. The reward could be something like a product named after them or a personalised crate for them filled with prizes.
You can easily make a competition like a battle royale game, or even a real life competition like an ARG that requires you to figure out a secret password to win. This can have a real-life prize or simply give the winner “bragging rights”.
A great prize or absorbing enough competition will draw people in and make them WANT to win, placing your business in the spotlight for publicity.
A truly well put-together competition has the potential to be spread throughout all social media sites and even by news outlets for being fun and creative.
This is the key aim with challenges and competitions; to make it fun and creative for everyone else. If it isn’t fun and creative or even just a complete disaster used to generate drama then people will frown upon it – much like the Reality Show Competition that Pepsi and Mountain Dew sponsored a few years ago.
In conclusion, promoting your business on Twitch requires creative ideas to draw in attention. When it comes to a platform that skews as young as Twitch, brainstorming unusual, eye-catching ideas for promotional material is the best course of action.
Make sure you put your future customers and viewers above yourself so that it ends up being as user-friendly and interactive as possible. Customers and viewers are the most important thing above all else since they will be the ones to buy your product.
When you advertise on any platform, you should make sure you know what you’re doing. See further guides we’ve made for promotion on content-sharing platforms below:
For more advice on using digital media to promote your brand, please contact us here at Floodmaker.