Visual content is an exciting way to grow your business by engaging with your audience, building brand awareness, and increasing your sales! Video production is a constantly expanding market, and many businesses now use this medium to optimise their advertising and marketing strategy.
This is because videos are the most cost effective and versatile promotional tool a company can have at its disposal – you can more readily communicate information in an efficient way to potential customers.
So, what is video production? It’s the process in which you produce visual content to show a product or demonstrate how it works. It’s also known as a product video. This allows your potential customers to better understand the quality of your products and services.
Video is considered a huge asset; 60% of businesses nowadays utilise video content as part of their content marketing strategy. But, why is it so important?
We’ve listed a few reasons below as to why video production can be beneficial for growing your business.
1. Videos can boost your engagement and increase sales
If done correctly, videos can become a real money maker for your company. They can increase conversions by more than 80% on your website.
They can also contribute directly to sales as 64% of customers are more likely to buy a product online after watching a video about it.
Videos can help increase the credibility of the product or service that you provide. By creating video content that shows off your products, your potential audience has a better understanding of what they look like and how they work.
Thay way, they can feel more confident in their purchase and know that you’ve made extra information available to them!
2. It helps improve communication
Videos help make complex content more understandable. They also help retain attention and deliver lots of information in a short time span.
While written content is effective, video content can help improve communication by delivering information efficiently, allowing customers to fully absorb your message.
Visual marketing is a powerful tool that can help develop your online interactions. Watching a video is an efficient and interactive way of receiving information – it’s also a good way of keeping site traffic engaged and ensuring efficient communication about your products and services.
3. It boosts your SEO ranking
If you want to improve your search engine optimisation (SEO) rankings, ensuring your products get seen by potential customers, then having original high-quality video content is essential. Having a frequently updated website and regularly produced visual content in a blog will help achieve this.
Websites that have videos tend to keep audiences engaged for longer and increase conversion rates by more than 20%!
This can be crucial, as conversions and engagement help determine if your videos are useful and informative to your website visitors. If the content you deliver is considered beneficial to its audience, you have a better chance of being ranked higher!
Google also prefers video content, as websites that have videos tend to show up towards the top of the search results page. This means more prospects will see your website!
With more site traffic, more people will see your content and get to know your brand!
Along with user engagement and social media shares, you will ultimately boost your SEO and this will help you achieve higher sales and more brand awareness.
To wrap up
Video is becoming an increasingly widespread tool for many businesses. It can help your company create an impressionable view of your products to potential customers.
It’s the best possible way to reach your target audience and interact with them.
If you’re looking to implement a successful video marketing strategy, Floodmaker can help you get started in video production and create content that engages with prospects and converts them into customers.