One of the most important rules about involving yourself within a company or business is to provide the best customer service possible. It’s not just about being nice to or attracting customers. It’s about making sure your customers aren’t confused by what service you are providing. You are giving respect to your customers regardless of their attitude or complaints.
What is Customer Service?
Customer service, simply put, is the interaction between the seller, and the customer. Usually, this ensures satisfying the customer’s needs. It also encourages repeat purchases through the helpfulness and respect given.
All businesses have some sort of customer service because of how important it is. Some may bring good customer service, and some might be bad. It’s important to have good customer service because a bad relationship with your customer can lower sales and reputation.
Why Is Customer Service Needed?
Customer service is needed to help your customers in their buyer journey in the easiest way possible. It’s needed to give that boost to your company. Without customer service, many customers will be confused, and instead of seeking assistance will just buy from somewhere else.
This makes you lose out on a lot of potential money as well as your general reputation as customer service involves your brand image, mission and values. 96% of customers say customer service is essential to their loyalty to a brand.
Customers also are willing to pay more for a brand that has better customer service. This also includes being able to answer questions, and advice, and providing a rapid response time. Making your customers wait too long could make them go to someone else for that service.
It will also allow you to be able to reactively solve future issues for customers. This means it may take one customer complaint that may be difficult to deal with but once it has been dealt with, you know how to tackle it in the future.
Think about how you would like to be treated if you were a customer.
How Can I Give the Best Customer Service?
The best customer service comes from the heart. It’s something you must be happy to give. It always stems from the thought of treating others how you want to be treated. Simply doing it “for the money” means you are not providing the maximum potential with the brand you are working for. There are lots of things you should include to ensure you’re providing the best customer service you can.
This is very important within customer service. Greet customers with a smile, a friendly tone and a keen approach to wanting to help in the best way possible. Being proactive by offering help and recommendations before the customer asks can show a charitable attitude.
It’s important to keep your friendly attitude up even if the customer is angry or dissatisfied. Don’t let them get to you as you won’t have to deal with them again if they decide to stop being a customer.
Prompt Response Time
This is equally as important as friendliness. Responding to customers within at least twenty-four hours is key to providing them with good service.
Let them know, however, that it may take twenty-four hours to respond beforehand. If you hit your target of responding faster than anticipated, it leaves a good impression.
Listening To Your Customers
Although it might be obvious, actually listening to your customers is a massive part of providing the best service. Sometimes customers need people to listen, and that’s all.
Customers may even call up to rant about a problem or issue they have had. If you can offer them discounts, or a cheaper alternative, then you have helped them out.
Keeping Your Promises
This is very much needed in the world of customer service and general socialisation. By missing out on a promise to help a customer through your service, you are making yourself a lot more untrustworthy.
This may ripple further as that customer may spread the word about poor customer service. Lower reviews for customer service tends to drive people away and can be very difficult for a company to rise back up.
Hopefully, the importance of customer service is now engraved in your mind. It is one of the cogs that hold a company together so bringing good customer service to the table is just as important as any other role within the job industry.
At Floodmaker, maintaining good customer service is important to us! If you need any further assistance within the world of the digital marketing then feel free to contact us here today!