If you’re like us, whenever you have a problem – be it technical, financial or any random query – you’re straight on Google, asking its mysterious algorithms for advice. In fact, on average there are 91,882 Google searches every second! That means, every second, over 90’000 people are looking for answers to their query.
So, how can you, as a business owner, make the most of this platform?
When you search a query on Google, the list of results represents the content which Google feels is appropriate for answering your query. Content is basically a catch-all term for any information directed towards an end user. Everything you write, everything you post, everything you see! It’s all content.
What we’re trying to say is that content makes up a huge part of your everyday life – it helps answer your questions and keep your informed. So, as a business owner, developing a content strategy could be really useful for attracting, engaging and delighting potential customers.
You can use content to bring visitors to your site by providing helpful and meaningful content that helps potential customers solve problems.
An important part of any content marketing strategy is timing. By creating regular content, you’re much more likely to bring in revenue on a consistent basis.
Here are four reasons why producing regular content is important:
- Client Outreach – By producing regular, engaging content, you can establish your brand as a consistent producer of meaningful experiences. Regular content production is a good way of demonstrating the quality and attention you put into your work – it shows that you’re determined to help your potential customers find the right answer to their question. Simply, the more shareable content you produce, the wider your client outreach will be.
- Create Conversation – Whilst regular content production does help you bring in new traffic to your site, it also keeps your current prospects and customers engaged. Regular content can help create conversation with those prospects and maintain their engagement throughout the buyer’s journey.
- Gives your Site a Heartbeat – It can be quite frustrating sometimes when you’re looking for answers only to find a dead website whose only activity seems to be from years ago! When this happens, it becomes hard for prospects to determine whether the business is still running. Producing regular content helps to demonstrate to prospects that you’re active in trying to find solutions for their problems. It will also help with your search engine ranking as it shows that your website may be relevant and current.
- Helps your Online Presence – Producing regular content is a hit with search engine algorithms. Every time you update the content on your website or blog, search engines will visit and index your site more frequently – that means when algorithms go through this data to determine where you appear in the rankings, you’ll be more likely to rank higher when people search for relevant keywords.
Now you know how important regular content production is, here are a few tips to help craft a regular content production strategy.
- Plan for the Future – Coming up with ideas on the fly isn’t easy – it can also look disorganised to prospects if you have a random assortment of content being produced. That’s why it’s good to think ahead and plan a content production strategy.
- Create Relevant Content – This goes hand-in-hand with planning for the future. Start by thinking about the kind of things that your potential consumer might need to know. For example, if you run a business that sells fishing equipment, create content around what those potential buyers might be searching for; write articles focusing on the best kind of bait for certain environments, or what beginners should keep in min when choosing a rod. These articles aren’t specifically about selling directly to your customer, but by producing relevant content that engages with your potential buyers, you demonstrate your knowledge of the market, which can help build trust with those customers.
- Schedule Posts – Once you’ve planned for the future and created a content marketing plan based on what queries your consumers might need answering, you should create a schedule for the publishing of these posts. By posting regularly and at particular times, you can build a consistent structure that lets prospects know exactly when new content is being posted.
- Share, share and share – When these posts go live, it’s important to make the most of the content you’re delivering. By sharing your content across your business’ social media platforms, you encourage a wider range of web traffic.
How Floodmaker Can Help You
We understand more than most just how time-consuming creating and fulfilling a content marketing strategy can be. It can be really frustrating, especially when you feel your energy and time is better spent on whatever your expertise may be. That’s why Floodmaker’s own experts are here to help you.
From creating a content marketing strategy to producing meaningful content, Floodmaker’s content production experts can help drive more traffic to your site and help build long-lasting and trustworthy relationships with your prospects. Contact us today to see where we can help you!