In-depth keyword research
Our marketing experts research high-value keywords for each of your products and pages using industry leading tools and our own expertise. The main drivers behind the choice of these keywords include their search volume, competition, and cost-per-click (CPC). These keywords will help to direct traffic to your website. So, by optimising your use of keywords, our experts can help drive traffic your way.
Once we have identified keywords, we make sure to implement them across your website. We make use of long-tail keywords to target your niche audience specifically. We utilise keywords in title tags, meta descriptions, URLs and targeted body content that help push your content to the top of search engines.
You want visitors to stay on your website for as long as possible. We use relevant internal and external links that increase trust and keep visitors engaged for longer. Internal links are hyperlinks from one page on your website to another relevant page on your website. Our content experts can create additional ‘pillar pages’ and link them tob road ‘topic clusters’ using hyperlinks.
Niche Citations & Link building
Creating listings on industry-specific and local directories and identifying opportunities to earn backlinks (which give your website more credibility points with search engines). Listing your website on popular online directories and creating/optimising your Google My Business listing (so that you can show up in the local 3- pack and be found on Google Maps).