You don’t have to struggle or spend a lot of money to create compelling content that both engages readers and performs well in organic search. The key to starting this process is knowing the available tools that can assist you in achieving it. These tools encompass various aspects, from content discovery and gap analysis to ideation, inspiration, and actual content creation. We have provided a rundown of a selection of these tools, all of which we actively use at Floodmaker, and can attest to their usefulness.
1. Google Keyword Planner:
Although keyword research might have been completed during the initial research and strategy phase, Keyword Planner remains a valuable tool for digital content inspiration and support. By using the ‘keyword discovery’ tool within Keyword Planner, you can identify the most suitable terms for your business or delve deeper into a specific topic and how users are searching for it. This versatile tool can be applied to a wide range of digital content, including blog posts, landing pages, category pages, and product pages. We find Keyword Planner particularly beneficial for blog posts as it helps identify niche long-tail keywords to target.
2. Answer the Public:
Answer The Public is a user-friendly tool that provides free data options and generates valuable content ideas. Enter a keyword of your choice, and it will reveal what users are searching for related to that keyword. This is especially useful for generating blog post ideas, as it provides a plethora of long-tail questions and sentences, such as ‘how to’ and ‘what is,’ all backed by search data. You can then develop these ideas into blogs on your chosen topics, allowing you to write about what interests you while also optimizing your content for search traffic.
Canva is an excellent content marketing tool designed for content creation. While a free version is available, there is also a paid option for unlocking additional features and imagery. Canva offers various blank and pre-designed templates that can be easily customized for various purposes, making it simple to create professional-looking content. Canva’s full capabilities extend beyond what we’ve mentioned here, making it a valuable resource for content creation.
Semrush is another tool we extensively use at Floodmaker, aimed at those who are serious about content marketing and SEO efforts. This tool requires payment for full access to its features. The keyword magic tool in Semrush functions similarly to Answer The Public. You input your keyword or topic, and it generates related short and long-tail queries and questions relevant to your input. What sets Semrush apart is that it provides search volume data alongside each term. This allows you to explore the most popular terms when writing your content, ensuring that it is optimized effectively.
In conclusion, there is a wide range of excellent tools available to help you create engaging content quickly and affordably at every stage of the content creation journey. We hope the four tools highlighted in this blog post prove valuable for your content marketing endeavors. If you require further assistance or support with your content creation, please do not hesitate to reach out to us.