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creating content

How to Create Fun and Exciting Content?

Content creation is not for the faint-hearted; it requires guts and a deep understanding of what people desire to drive traffic to your business effectively.

Every content creator repeatedly asks themselves: How can I engage my audience so they keep returning for more? If you haven’t posed this question to yourself at least once, you’re not taking your role seriously!

Creating great content that excites and entertains is challenging. SEMRush reported that 45% of marketers find it difficult to attract quality leads with their content, while 38% struggle with finding resources and producing more content faster.

Yet, we offer some excellent tips to help you create content that will resonate with your target audience.

1. Know Your Channels

social media platforms

Focusing too much on one content channel is a common mistake among many companies. Instead, consider a variety of channels to increase brand awareness and attract customers. Identify the channels that meet your needs and craft content that works across them or can be adapted for each.

Your essential content channels are:

  • Blogging: Vital for search engine optimization, especially with SEO writing techniques, and provides valuable information to share across other channels, particularly social media.
  • Social Media: Essential for building a community of followers. Comments can lead to further content ideas, and social sharing can expand your follower base while boosting your SEO.
  • Video: Puts a face to your brand, drives awareness, generates sales leads, and offers a personal engagement method with potential customers. Creativity in videos can attract new audiences.
  • Ebooks and Resources: In-depth informational content showcases your expertise and serves as a lead generation tool through calls to action for free downloads.

2. Stay Curious


Indeed, sharing curiosity with your audience is crucial, as people often seek information driven by their own curiosity.

Furthermore, as a content creator, it’s vital to remain curious about industry happenings and your audience’s experiences. Staying updated and informed consequently opens opportunities for creating unique content that stands out from competitors.

Therefore, make it a point to subscribe to industry newsletters, follow thought leaders on LinkedIn, and actively explore other sources for inspiration.

3. Choose Champions & Track Competitors


Firstly, seeking daily inspiration is essential. Additionally, understanding industry thought leaders and looking beyond your sector can reveal what content attracts people. Similarly, guest blogging can introduce new voices and perspectives, thereby keeping content interesting.

For instance, Buffer gains new audiences with guest bloggers and shares success stories and tips, effectively maintaining an active social media presence.

Moreover, focusing on quality over quantity ensures your content provides valuable and in-depth information. Meanwhile, observing competitors helps tailor your content strategy.

Lastly, Glossier enhances its image and engages customers without constantly creating new content by leveraging user-generated content.

4. Consider Influencers


Influencers can amplify your social media efforts. Influencer marketing, involving both celebrities and micro-influencers, can extend your reach and convey your brand values effectively.

For impactful content, identify influencers who align with your brand’s message.

5. Use Visual Content

visual content

Images and videos attract attention and boost engagement across all content marketing channels. Incorporating visual content increases shares and views, as evidenced by HubSpot’s report on marketing ROI.

Brands like GoPro and Patagonia demonstrate the impact of visuals by showcasing products in action.

Top Killer-Content Tips


Creating engaging and unique content is challenging, but aligning it with your business goals is crucial. Maintain a balance between being informative and showing personality. Always aim to educate, stay connected with your audience, and expand your channels to match audience preferences. Disruptive content can provoke thought and engagement, while incorporating interviews can add a human element to your stories.

Remember, creativity is key in content creation, not just in wording but in using channels uniquely and maximizing available resources.

Ready to take your content creation to the next level? Let Floodmaker be your guide in crafting fun and exciting content that stands out. Don’t miss out on the opportunity to elevate your content game.

Learn more about Floodmaker