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How to Repost IG: Amplify Your Brand’s Reach and Engagement

Instagram is a powerful platform for brands to expand their reach and engage with their audience. However, consistently creating high-quality content can be time-consuming and resource-intensive. That’s where reposting on Instagram comes in. In this blog post, we’ll guide you through different free methods to repost content on Instagram, helping you leverage user-generated content and optimize your brand’s presence on the platform.

Why Should Your Brand Repost on Instagram?

Reposting on Instagram offers several benefits for your brand. With over one billion monthly active users, Instagram provides a vast audience to tap into. By reposting user-generated content (UGC) and endorsements, you can showcase the love and support your brand receives from customers and fans. UGC holds significant influence over consumers’ buying decisions, and by sharing this content, you can foster trust and authenticity while reducing the pressure on creating content from scratch.

How to Repost on Instagram

Reposting on Instagram is easy and can be done in a few simple steps. While Instagram’s native reposting functionality allows you to share content to your Instagram Story, it doesn’t provide a direct option to repost to your permanent feed. However, you can still make use of other methods to achieve this. Here’s how:

Native Reposting to Instagram Story

  • Find the content you want to repost, such as industry-related posts, branded hashtags, or posts you’ve been tagged in.
  • Tap the paper airplane symbol on the post or Reel, and select “Add post to your story.”
  • Customize your story by adding text, stickers, and other elements to align it with your brand.
  • Share the reposted content to your story, reaching your followers and showcasing the original creator’s content

Repost Using a Screenshot

  • Take a screenshot of the Instagram post you want to repost.
  • Tap the new post button on your Instagram account.
  • Resize and edit the screenshot within the app.
  • Add a citation to credit the original poster and a caption to provide context.
  • Share the reposted image to your Instagram feed.

Utilize Reposting Apps

  • Install a reputable reposting app such as “Repost: Posts, Stories, Reels” or “Reposta” from your app store.
  • Follow the app’s instructions to select the post you want to repost and customize the caption and attribution.
  • Share the reposted content to your Instagram feed or story.
Reposta app

Reposting on Instagram offers an effective way to expand your brand’s reach, leverage user-generated content, and foster trust and authenticity. By following the methods outlined in this blog post, you can amplify your brand’s presence on Instagram and engage with your audience on a deeper level. Remember to always credit the original creators and ensure compliance with copyright guidelines. Start reposting and unlock the power of user-generated content to enhance your Instagram marketing strategy.

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