Similar to the way there are countless video-hosting websites across the internet, you’ll find that there are also plenty of blog sites to choose from. In many ways, using a blog to post the information that you’d like to share with others is no different than using social networking sites such as Facebook or Twitter.
While you may seem spoiled for choice due to the sheer variety available at your fingertips, the best and most well-known blog site is Tumblr.
Founded in February 2007 and with 534.9 million blogs and counting, saying that Tumblr is popular is an understatement. The type of posts that users upload onto their blogs vary considerably; some contain self-made art, while others may just be text-based posts. The topic being posted about can also be anything, from a fandom they’re a part of to completely original content.
You can create anything that you can put your mind to with Tumblr; there’s nothing stopping your imagination. To help you with getting started, here are four tips on how to use Tumblr to promote your business.
Use it as a website
It’s as simple as this. A blog is effectively a website, although there are some major differences between them. These include:
- Websites are usually organised into separate pages, while a blog has all of its entries (otherwise known as posts) in one place. Blog posts are also displayed in a reverse chronological order, I.e., newest to oldest.
- Blogs are often updated frequently (although how frequently differs from person to person depending on how regularly they need to post) while websites are not.
- Unlike social networking sites, you have free reign to customise your blog (or blogs) to the style that matches your business’ own. The only limitation you have is your knowledge on web design.
Don’t use just text
As mentioned in the introduction, some people’s posts on Tumblr consist only of text and nothing more. Now, there’s nothing wrong with this in the slightest, but if you’re a business trying to reach out to more customers, then those potential customers are more likely to gloss over your post. This is because it wasn’t eye-catching enough to grab their attention.
If you want to captivate them, there are three things that you should definitely try implementing:
- Photos – Photos can be as basic as text, but they elevate the message conveyed by illustrating what you had to say. If you’re advertising a product and/or service, you can post a photo of it to show customers and followers of what you wish to provide for them.
- Videos – If a photo can tell a thousand words, then a video can do a lot more. There are more possibilities if you utilise video; you can demonstrate a product/service, interview employees, or even showcase customer feedback that was positive. This can encourage followers to become customers by proving your business’ excellent results.
- GIFs – While a lot more restrictive than a video due to a lack of audio, a GIF (or, to be more precise, an animated GIF) can serve a similar purpose to a video by demonstrating a product/service in brief action.
You don’t have to use all three, but see what types of posts get a reaction and take it from there.
Look at what’s trending
A vital thing that’s key to the internet’s use is the tracking of the latest trends that almost everyone appears to be talking about and sharing. Now, what is trending can be almost anything; it can vary from a type of lifestyle (such as a diet), a film that’s been released, a news story, or even a meme.
Tumblr, as with any other website, has a trending page for you to find out what the latest hot topic is. The key thing here is to take full advantage of what this trend is. Make a post – or possibly even several, depending on the trend – using that trend to catch the attention of fellow bloggers and web surfers.
This will then make them notice your business and see what you specialise in. You never know – your business might be something they’re after anyway!
It’s all fine and dandy that you’re piggybacking on the latest thing, but it’s important that it’s relevant to what your business is all about. There’s no point making a blog post about food when your business focuses on clothing! Also, if you choose to use memes, be careful which ones are utilised; know your audience, but also make sure they’re not inappropriate (or have inappropriate origins).
Websites and blogs may focus on a particular field, but there will still be a variety of content that branches off of it. For example, if your business involves cooking, you may be blogging about different fish or poultry dishes.
The perfect way to categorise your content is to utilise Tumblr’s tagging system, which functions in a similar manner to using a hashtag (#). In fact, you can use a hashtag when creating your tags if you want, but this is not essential. It must be noted that, if you have more than twenty tags on a blog post, only the first twenty will be visible to visitors.
This was just a small handful of ways you can use Tumblr to help promote your business. If you’d like to know more ways you can use it as well as learn more about what’s been covered here, contact us at Floodmaker today.