Interestingly, only 19.6% of marketing emails get opened, meaning out of every 100 emails sent, just 26 receive attention. This varies based on your market and audience, with some groups more inclined to engage with your emails than others. However, this shouldn’t discourage you from using email marketing.
Firstly, it’s crucial to grasp the benefits of using email as a strategy to connect with your audience and to tailor your content accordingly, as these are key to business success. Keep reading to discover everything about this innovative digital marketing method.
WHAT IS EMAIL MARKETING?
Email marketing employs databases of email addresses to enhance business outreach and nurture existing customer relationships. Its uses range from boosting sales and increasing website traffic to raising brand awareness.
Previously, email marketing referred to promotional emails sent to a single list. Now, it encompasses all email-based marketing materials, including newsletters and surveys. The main difference lies in the structure: marketing campaigns often have a sales funnel or subscription, contrasting with one-off regular email campaigns.
WHY UTILIZE EMAIL MARKETING?
For years, email marketing has proven to be an effective commerce driver. It’s low-cost, easily trackable, and fosters strong client relationships. It also transcends age barriers, targeting all customer segments.
Research shows 66% of consumers prefer receiving promotional material digitally, rather than through physical means like leaflets. Additionally, 49% of a surveyed consumer group indicated a higher likelihood of purchasing from brands that send consistent, high-quality emails.
BUILD A MAILING LIST
Businesses often acquire your email by purchasing lists from data brokers, who compile contacts from various sources, including public records and online surveys. However, this approach neglects a key email marketing principle – consent. Always send emails to individuals who have opted in.
When you subscribe to newsletters or marketing materials, you consent to join a mailing list, ensuring your details are collected with your permission.
Creating your mailing list is vital in email marketing. This not only allows control over your audience but also eases approval from email service providers.
KEY ELEMENTS OF A SUCCESSFUL EMAIL CAMPAIGN
TIMING IS EVERYTHING
Aligning your email campaigns with your customers’ purchase cycles is crucial for impactful results. Whether you’re in B2B or B2C, timing your emails – like sending them when customers need new tires or an oil change, if you’re a mechanic service – is essential.
CUSTOMIZE TO YOUR AUDIENCE
Tailor your campaign’s content to your target market, incorporating a strong call to action that resonates emotionally with your clients. For example, if selling health foods or sports supplements, highlight the benefits of a healthy lifestyle.
The design of your email campaign is equally important. Ensuring a professional look can be achieved by investing in templates or hiring an agency or designer.
Connecting with customers and generating business through email marketing is challenging yet rewarding. Expect positive outcomes like increased sales and brand engagement with effort and a well-executed strategy. Remember, email marketing is a long-term game, so immediate results are rare. With a solid strategy and execution, success is within reach.
For assistance with your email marketing, consider contacting Floodmaker.