Visual branding is an important part of solidifying your brand’s reputation, particularly online. When your potential customers are finding you through social media, you want to grab their attention straight away. Having recognisable features will intrigue customers and make them remember you.
Brands that have a strong visual presence are more likely to retain the interest of consumers. This is the first step in getting paying customers. If you don’t grab their attention right away, they won’t be interested in your product or service.
So, what can you do to create a strong visual brand? Fortunately, less is more when it comes to creating a memorable look. There are some simple and easy things you can do to enhance your visual branding and stand out amongst your competitors.
Identify Your Brand Personality
Before you can create a visual identity, you need to know what your brand personality is. Think about how you want to appear to your potential buyers and communicate this through visuals. Focus on the core beliefs of your brand and make sure they are apparent in your design.
Consumers want to know what your brand represents when they see it. The sooner they know they align with the brand personality, the sooner you will generate leads. Creating a personality helps consumers relate to your brand, and with that comes a sense of trust.
If you know who you want to be, it is easier for customers to understand who you are.
Create a Colour Palette
Once you know what your brand personality is, you need to create a colour palette that represents it. Colour plays a big role in getting attention from the right people. You can use colour psychology to determine what colours you want to be associated with your brand.
Choose a few colours that work well together, and stick to them consistently to maintain a theme. Websites like Coolors can help to create a colour palette of complementary shades, so your colour scheme can be aesthetic and attention-grabbing.
To have a memorable visual brand, you need to create a focal point that stands out. If too much is going on, it can become distracting and remove focus from the brand itself. Stick to simple, clean fonts, and one striking feature to represent your brand.
Aim to be memorable, so create something simple to grab their attention. Visual branding should present the purpose and personality of the company in an easily digestible way. Think about your ideal audience, and focus on presenting what they would want to see.
Consistency is key in creating a recognisable brand. If you are changing your colour scheme or fonts constantly, it’s harder for potential customers to recognise you. You want to leave a lasting impression on people that see your brand, so when they see it again, they know exactly what they are looking at.
You want your posts and platforms to reflect the goals and personality of the brand. This allows customers to develop a relationship with you and trust the brand. Using the same formats and design style in all of your content, regardless of platform, helps to maintain consistency. Customers will see you as a reliable brand if you stick to a clear style.
You should be consistent with your:
- Font choices
- Colour palette
- Illustration style
- Tone of voice
The best thing you can do to advance your visual branding is simple: be unique. You won’t get traction by copying other companies in your industry, but you will if you stand out. Try to avoid design trends and fads and focus on creating visuals that are specific to you.
Show your brand’s personality through each aspect of your visuals, and show what makes you different from everyone else. Find a way to connect with your audience that is special, and you will find yourself building a brand that people trust and respect.
The best way to improve your visual branding is by showcasing exactly who you are. Create a visual brand identity that aligns with your company, and be consistent with how you present yourself across different platforms. Embrace the uniqueness of your brand, and use that to create leads.
If you want more advice on how to boost your visual brand, contact the team at Floodmaker today to develop your marketing potential.